Former Talpa Senior Creative Moe Bennani to lead WeMake’s new creative arm

Paris, September 4th, 2017

WeMake, the start-up founded by former head of Shine France Bouchra Réjani, in association with Federation Entertainment, has appointed Moe Bennani as Creative Director.

Previously Senior Creative at content powerhouse Talpa, Bennani will drive the development of original entertainment content and magazine shows for broadcast channels and digital platforms, alongside adapting non-scripted formats.

“I’m excited to be joining Bouchra Réjani’s team at WeMake. We share the same energy and vision to create fresh and entertaining content for the television and digital markets. I am looking forward to using my rich experience within Talpa to set up a creative platform that gathers the best talents and brings groundbreaking formats to the non-scripted market” said Bennani.

“I’m delighted that Moe is joining the WeMake adventure. WeMake develops and produces drama, especially with Federation, and non-scripted content for linear television and digital platforms. With talents like Moe, I am convinced that France has what it takes to become a launchpad for formats towards the international market, as recently proven by The Big Music Quiz and Guess My Age” said Réjani.


About Moe Bennani

A graduate of the Arts et Métiers engineering school and holder of a master’s in international finance from HEC Paris, Moe Bennani began his career as an inspector at Société Générale, where he reported directly to the bank’s presidency.

In 2013, he left the world of finance to focus on his passion for creating gameshow and other TV formats, joining the creative and development department at Talpa. He quickly rose to Senior Creative, and created, developed and participated in the production of a string of international hits (Dance Dance Dance, 5 Gold Rings, Lies Allowed, The Perfect Picture).


About WeMake

Founded in June 2017 in partnership with Federation Entertainment, WeMake develops original non-scripted programming, digital content and drama for the French and international market. WeMake also has a targeted strategy of format acquisitions and international partnerships.

Prior to launching WeMake, Bouchra Réjani was managing director of Shine France from 2010 to 2017, where she was responsible for the company’s strategic and commercial development (The Voice, Prodiges, Tunnel), up until the merger with Endemol in France. Before that, she held various posts with FremantleMedia in France (Nouvelle Star, Incroyable Talent, Questions pour un Champion, la Famille en Or, etc.), rising to Managing Director. She began her media career with Fox Kids Europe in London.


About Federation Entertainment

Federation Entertainment, launched by President and Founder Pascal Breton in 2013, has quickly established itself as top indie European studio and production company.

Federation Entertainment currently has 12 series in production including the second season of Netflix France’s first original series Marseille, starring Gerard Depardieu with acclaimed writer Dan Franck and director Florent Emilio Siri; the award-winning original series in production on a third season, Le Bureau des Légendes/The Bureau. , a CANAL+ Creation Originale series created by Éric Rochant and produced by Alex Berger and Éric Rochant for TOP-The Oligarchs Productions, in association with Federation Entertainment; Oliver Goldstick’s The Collection, a co-production with Lookout Point for BBC Worldwide and Amazon’s first UK original drama; the award winning Israeli thriller, Hostages for Channel 10 & Canal +; Hit Belgian drama, The Break; and breakout Finnish series for YLE, Bordertown. Additionally, Federation has a number of high profile series in development for both U.S. and international audiences.

Press contact:

Valérie Tailland

+ 33 (0)6 82 57 06 09  /